DEFYING GRAVITY

Don’t let anything hold you back from achieving your PB. Lightweight shoes improves running efficiency with a approximately 2-3% per 100 g reduction in shoe weight. Lightweight shoes will cut minutes away from your PB.
Using the right materials in the midsole helps eliminate
impact and gives back energy into every step.

FLEXIBLE SHOES

The shoe flexibility should imitate the foot flexibility in order to facilitate a natural running technique. Our shoes are built with a mid-foot landning sweet spot. When landing on the sweet spot transform your motion into  forward momentum.

HEEL STRIKING -
THE ENEMY OF GOOD RUNNING FORM

Low Heel to Toe Dropfacilitates correct foot landing at the ball of the foot (sweet spot). In addition you become more naturally balanced with gravity without adjusting body osition. It´s also more likely that you will stop making heel strikes with lower drop, heel strikes makes you up to 3 times your body weight, putting a lot of pressure on joints and ligaments. When heel striking you will loose all energy and force forward which slows you down and prevent you to crush your goals. The arch area of the shoe should not be pushed up too much as it prevents the arch’s natural cushioning and spring function.

FIT FOR YOU

A relatively roomy toe box is preferable so the toes are not pinched together. We want the foot to be able to function exactly as nature intended it to. Gender specific fit has comfort right where women and men need it.

MAXIMAL FEELING

Improves sensory feedback from feet to brain. The foot automatically senses information from the ground contact with each and every step. With this data, your brain responds accordingly. If the midsole is too thick the sensory feedback gets distorted – it would be equivalent to put ski gloves on your hands when typing on a keyboard. The level of thickness is variable to what surface one runs on.