ABOUT SALMING

Salming is a shoe, equipment and apparel company based in Sweden. Salming is for people
who train hard and don’t make excuses. If you believe gimmicks in your products make you
a better athlete, then Salming is not for you.

Salming products, whether it’s a floorball stick or a running shoe doesn´t score goals or run a
marathon sub 2 hours by themselves. Even though our products can help along the way, we
believe that the hard work needs to be done by you in order to reach your goals. You need to
train relentlessly day in and day out. Show courage and grit. We don´t believe in nonsense. 

OUR PURPOSE

OUR PASSION IS TO MAKE YOU
PROGRESS AND PERFORM

WE PLAY TO WIN!

Salming’s personality is formed by our heritage and our roots in sports. To us, it’s all about willpower, athleticism, passion and performance.

Play, and play hard. Börje Salming was never an average Joe on the ice. His heritage taught him to always deliver and never quit - no matter the cost. Even at the cost of more than 500 stitches and a 50% loss of eyesight on one of his eyes; he got in there, covered that shot and got right back to it to make the team win. It’s the spirit of a fighter. A one in a million attitude.

PRODUCT LEADERSHIP

At Salming we strive to design state-of-the-art products engineered to help athletes push their limits. We embrace challenges and we never quit. Salming is fast in reacting to trends and developing products within the most recent technology. Our Swedish design is always at the cutting edge in function, technology and appearance.

OUR CORE VALUES

Passion

We strive to design state-of-the-art products engineered to help athletes push their limits. We embrace challenges and we never quit. The athletes we serve want to take their game to the next level, and at Salming we provide the tools to get you there.

Willpower 

With one of the greatest ice hockey players ever lived as founder of the brand, ”willpower” and ”taking one for the team” are obvious mantras. Our whole structure of how we do things is with raw willpower. Success does not come easy. 

Accountability

Swedish design which is at the cutting edge in function, technology and appearance. Carefully developed, quality-assured products. And a team with a passion to help you progress and perform. 

Courage

Salming is the Swedish challenger with a vision to help athletes elevate their game. We are taking on the biggest sport brands in the world and we are making them sweat enough to know that Salming is here to stay.