ABOUT SALMING

Salming is a shoe, equipment and apparel company based in Sweden. Salming is for people
who train hard and don’t make excuses. If you believe gimmicks in your products make you
a better athlete, then Salming is not for you.

 

Salming products, whether it’s a floorball stick or a running shoe doesn´t score goals or run a
marathon sub 2 hours by themselves. Even though our products can help along the way, we
believe that the hard work needs to be done by you in order to reach your goals. You need to
train relentlessly day in and day out. Show courage and grit. We don´t believe in nonsense.

 

OUR MISSION:

NO NONSENSE ATTITUDE,
UNRIVALED FEEL

OUR PURPOSE

OUR PASSION IS TO MAKE YOU
PROGRESS AND PERFORM

 

 

WE PLAY TO WIN!

Salming´s personality is influenced by it´s roots in sports and it´s heritage.
Salming is full of willpower, athletic, passionate and performance.

You play and you play hard. Börje Salming was never an average-Joe on the ice.
His heritage taught him to always deliver and never to quit - no matter the cost.
Even at the cost of more than 500 stitches and a 50% loss of eyesight on
one of his eyes; you go in there, cover that shot and get right back to it
to make your team win. It´s the fighter spirit.
A one in a million attitude. 

 

 

 

 

PRODUCT LEADERSHIP

At Salming we strive to design State-of-the-art products engineered to help
athletes push their limits. We’re risk-takers who never quit. Salming is fast in
reacting to trends and devoloping products within the most recent technology with
Swedish design which is at the cutting edge in function, technology and
appearance. Carefully developed, quality-assured products. At Salming we´re
focusing to be the best work place for sport addicts who´s looking out for
each other, this is the way Börje acted on the ice.

 

 

 

OUR CORE VALUES

Passion

We strive to design state-of-the-art products engineered to help athletes
push their limits. We’re risk-takers who never quit. The athletes we serve
want to take their game to the next level, and at Salming we provide the
tools to get you there.


Willpower 

With one of the greatest Ice Hockey players ever lived  as founder of the
brand  with a mantra of ”willpower” and ”taking one for the team”. Our
whole structure how we do things is with raw Willpower. Success does not
come easy. 


Accountability

Swedish design which is at the cutting edge in function, technology and
appearance. Carefully developed, quality-assured products. And a team
with a passion to help you progress and perform. 


Courage

We are the Swedish challenger with a vision to help athletes elevate their
game. Taking on the biggest sport brands in the world and making them
sweat enough to know that we´re here to stay.