Welcome to the new Salming Underwear!

We are happy to announce that as of 2024, Salming Sports AB will take over the license for Salming Underwear. 

This means that the development, design and distribution of Salming Underwear is now part of Salming Sports' portfolio and takes place from our headquarters in Sisjön, Gothenburg.

What does this mean for you?

In 2023, Underwear Sweden AB continued to manage the license and sold out the current collection with stock until December 31, 2023.
As of January 1, 2024, Salming Sports has taken over all rights for the Underwear product. 

This marks the beginning of a new era for Salming Underwear!

What can you expect in 2024?

We are heading for exciting changes and preparing a completely new collection of underwear. 

For customers and retailers, this means an opportunity to look forward to innovative design elements, high-quality materials and a collection that represents the best of Salming Underwear.

Contact us for more information

Do you have questions about our upcoming range or want to know more about the new collections launching from August 2024? 

Do not hesitate to contact us directly.
We look forward to sharing more information and having you be part of this exciting journey with Salming Underwear!