Salming By Heart

We are launching a new initiative. It’s not about goalscoring or personal bests.
Not even close. It’s about following your heart and giving something back in the spirit of Börje Salming.

Börje never considered himself the most important player on or outside the ice. Instead, he gave all he had for those around him.
Teammates, coaches, fans, and friends. In the same spirit, we want to give something back to others.
And the best way is to support all the heroes out there with big hearts. The ones that make life easier for people who are having a tough time.
Therefore, we now launch the Salming By Heart collection. 21 percent of all the sales from this collection will be donated to a couple of charity organizations.
It's good products for a good cause, and we hope you will like them.