New running collection


The true joy of running is always within reach.
It doesn’t matter how fast you are or what your endurance level is.
Just go for a run and don’t overthink it.
Our new collection is developed with that in mind.
The carefully chosen materials and the smart details will not change running.
But they will make it easy to enjoy every step.
You will get the right support and you will love the functionality and the high performance.
But most of all, you will be able to focus on what really matters – to make the most of what’s in front of you.
Running will feel like running.
Enjoy it.



2021 we celebrate our 30th anniversary as a company and at the same time Börje Salming

turns 70 years old. As a tribute to the 100 years of no nonsense together we have created a

unique limited edition collection.